2019 AICM PRCC media workshop successfully held on 2nd September in Shanghai. 22 representatives from AICM member companies attended the workshop. 

PRCC deputy Chair, Rachel Wu from Dow made opening speech and introduced PRCC working plan. Daria Gong from Arkema welcomed all, and shared the history and business of Arkema with representatives.

The workshop focused on the topic of a new understanding of media environment. Mr. Gu Lufeng as a guest speaker on workshop. Combining chemical industry situation with current media environment, Mr. Gu took abundant practical cases and a largen number of data analysis to share opinions with representatives from AICM member companies on workshop.

Meanwhile, representatives from CABOT, WAKER, MITSUBISHI  and AIR LIGUIDE also raised their questions and discussed, which helped participants improve new understanding for PR and media. Because of interesting and highly professional training style, the media workshop received positive feedback from representatives of member companies. 

AICM will continue to serve as a bridge and platform, and share latest industry news with AICM members in future.